top of page

Media

I am deeply convinced that science cannot be an end in itself , pursued in an ivory tower. Therefore, it is all the more important to me to share my findings with the world.

I do this through my newsletter [Green] Marketing , my books , as a guest on podcasts and as a media expert .
 

Text: Podcasts - Johanna Gollnhofer. Playliste die einen Überblick über Podcasts bietet, in denen Gollnhofer zu Gast war.
Preiserhöhung Nestle
00:45
Roger Federer Schweiz
00:46
30 Tages Challenges
00:21
Künstliche Verknappung der Playstation
00:22
Reputation Marke
00:11
Migros Produktinnovation Coffee B
02:22

Downloads

Johanna Gollnhofer in an interview with the NZZ newspaper on how to make sustainable consumption more attractive. Pictured: Gollnhofer in a large portrait, next to a cucumber with and without plastic packaging – a symbol of the often misunderstood perception of sustainability in everyday life.
Why do many sustainable initiatives fail – and what can be done better? Johanna Gollnhofer explores this question in her current article for Reporting Times.
Johanna Gollnhofer in an interview with a national newspaper: She advocates a pragmatic approach to sustainable transformation.
Johanna Gollnhofer in an interview with a Swiss magazine. Large-format portrait; she emphasizes the importance of actively involving people in the green transformation.

Interviews

St. Galler Tagblatt: Greenwashing

"Marketing professor Johanna Gollnhofer therefore advises companies not to overpromise in advertising."

NZZ: Patagonia wants to save the planet and maximizes profits

"The mission is in the company's DNA," explains Johanna Gollnhofer, professor of marketing at the University of St. Gallen. Patagonia has a high level of credibility and recognized the zeitgeist early on."

Tagesanzeiger: The cool image of cigarettes is hard to destroy

"This association, which has persisted for decades, also explains why cigarettes often still stand for 'freedom,' 'coolness,' and 'rebellion,' rather than 'addiction,' 'lung cancer,' and 'reduced life expectancy.'"

Daily News: Credit Suisse

The major bank has slightly revised its logo. Advertising experts are rubbing their eyes: Does the bank have nothing better to do?

St. Galler Tagblatt: Climate neutrality in retail

Marketing professor Johanna Gollnhofer believes that the fun factor could be greater when marketing environmentally friendly products. Price and purchasing power also play an important role in sustainability.

Tagesanzeiger: Despite price explosion, Swiss are refueling like never before

Johanna Gollnhofer: "Gasoline price increases are always hotly debated, yet people continue to happily fill up. (...)There is no short-term substitute. Anyone who owns a car wants to drive it."

bottom of page