Prof. Dr. Johanna Gollnhofer
Speaking
My keynotes are not just meant to inform – they are meant to move.
It is a real concern of mine to develop lectures that make people think, change perspectives and provide concrete inspiration.
What you can expect: scientifically sound content, understandable and to the point – combined with high entertainment value and real practical relevance.
Popular
Keynotes
01
From niche product to bestseller – sustainability in the shopping cart
Many sustainable products have so far resonated primarily within the sustainability community, but not with the mainstream. Yet this is precisely where we need to start if green consumption is to benefit both sales and the environment. So how do we inspire the masses to embrace sustainable products?
02
How does my brand stay relevant?
In a market that's becoming increasingly faster, more complex, and more uncertain, brands must continually reposition themselves. This keynote demonstrates how to ensure relevance—from Amazon to TikTok to ChatGPT—and which strategic levers are crucial for achieving this.
03
Brand Loyalty – Will it help my brand grow?
Customer loyalty is considered the golden grail of marketing. But is it really the key to growth? Based on current studies, I shed light on how brands grow long-term – and why loyalty alone is often not enough.
04
Marketing 2030: Five theses on how AI will change brands
Artificial intelligence is changing not only tools, but also ways of thinking. In this keynote, I'll analyze concretely and without buzzwords how AI will shape our marketing by 2030—with examples that inspire rethinking.
05
The seven sins of sustainable marketing
Despite growing environmental awareness, many sustainable products remain unsold. Based on my extensive research, I identify seven key misconceptions that often hamper marketing, advertising, and targeting in the sustainability sector – and show how to do things better.
