MEDIA
In the media
Johanna Gollnhofer regularly provides insights in print, TV, radio and online media on current topics: marketing, brands, consumers and sustainability.
MEDIA CHANNEL
Briefly explained: Marketing phenomena in under three minutes
Concise video contributions on current issues in trade, brands and consumption — each one getting straight to the point.
DOWNLOADS
Interviews & articles to read again
Selected print interviews and specialist articles as PDFs.
NZZ Interview
Reporting Times
National Newspaper
Swiss magazine
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der Newsletter
Over 5,000 readers regularly receive thought-provoking ideas on marketing, brands and green consumption — directly on LinkedIn.
INTERVIEWS
Press reviews
A selection of topics on which I have been categorized and quoted as a marketing expert.
Patagonia wants to save the planet and is focused on maximizing profits.
Patagonia's mission is deeply ingrained in its corporate DNA - this creates high credibility, and the brand recognized the spirit of the times early on.
The cool image of cigarettes is almost impossible to destroy.
Über Jahrzehnte gewachsene Assoziationen erklären, warum Zigaretten für viele noch immer eher für Freiheit und Rebellion stehen als für Abhängigkeit und Krankheit.
Greenwashing: don't promise more than you can deliver.
My advice to companies: Don't make promises in advertising that you can't keep.
Climate neutrality in the retail sector is a complex issue.
Marketing environmentally friendly products is likely to be more fun. Price and purchasing power also play an important role in sustainability.
Despite skyrocketing prices, the Swiss are refueling like never before.
Price increases for gasoline are hotly debated – but in the short term, there's no substitute. Anyone who owns a car wants to drive it.
Credit Suisse: new logo despite old scandals
The major bank has slightly revised its logo - advertising experts are rubbing their eyes in disbelief.
OTHER CHANNELS
Podcast, column & research videos
PODCASTS
Guest appearances on podcasts
A curated playlist with all podcast episodes about marketing, brands and sustainable consumption.
COLUMN
Regular column for M&K
Classifications on marketing and branding topics for a specialist audience.
YOUTUBE
RISE — Research in Shot Elements
Since 2014: short videos on qualitative research and ethnography.
RESEARCH & PUBLICATIONS
Selected scientific works
What I say in the media and on stage is based on published research. An excerpt:
Hofstetter, R. & J. Gollnhofer (2024): The creator's dilemma: Resolving tensions between authenticity and monetization in social media, in: International Journal of Research in Marketing.
Gollnhofer, JF, K. Bhatnagar & B. Manke (2024): The discomfort in things. Tidying-up and decluttering in consumer homes, in: Journal of Consumer Research.
Fuchs, M., Omlin, C., Naef, S.; Steiner, T.; Schumpf, E. & Gollnhofer, JF (2022): Cognitive Biases as Boosters: Using Cognitive Biases to Improve Communication Recall for Emmi Jogurtpur. Marketing Review St. Gallen.
Gollnhofer, JF & K. Bhatnagar (2021): Investigating Category Dynamics: An Archival Study Of The German Food Market, in: Organization Studies.
Bucher, JH, M. Fuchs & JF Gollnhofer (2021): Swiss consumer behavior and brand communication in the COVID-19 pandemic, in: Marketing Review St. Gallen.
Gollnhofer, JF, H. Weijo & JW Schouten (2019): Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways, in: Journal of Consumer Research.
Ottlewski, L. & JF Gollnhofer (2019): Private and Public Sector Platforms – Characteristics and Differences, in: Marketing Review St. Gallen.
Gallen A, J. McColl-Kennedy, T. Barakshina, B. Figueirdo, J. GoJefferies, JF Gollnhofer et al. (2019): Transforming Community Well-Being Through Patients' Lived Experiences, in: Journal of Business Research.